I'm rather flattered that Ecologic is to be the book of the month for April's popular science book group from the London branch of the British Science Association (the organization formerly known as the British Association for the Advancement of Science, or the BA for short).
You don't have to read the book before coming along (though it doesn't do any harm) and it should be a bit of free fun, if you're in London on Wednesday 29 April. The time's 7pm and the location is 5th View Cafe (top floor) in Waterstones, Piccadilly.
What more can I say? Hope I see you there.