tag:blogger.com,1999:blog-4455700514377143758.post4554726836472621731..comments2024-03-28T07:00:06.844+00:00Comments on Now Appearing: Scary advertisingBrian Clegghttp://www.blogger.com/profile/12723555872580740773noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4455700514377143758.post-90681052876114483042010-09-14T11:17:00.564+01:002010-09-14T11:17:00.564+01:00Thanks, Fletch. I can see they might not think thr...Thanks, Fletch. I can see they might not think through how it feels (though I'm don't know how much information they are given about how insistant it is).<br /><br />Similarly I always wonder about people who schedule the same TV ad every half hour all evening - don't they realize they will irritate people who see it over and over again?Brian Clegghttps://www.blogger.com/profile/12723555872580740773noreply@blogger.comtag:blogger.com,1999:blog-4455700514377143758.post-71618457439649355032010-09-14T09:52:35.445+01:002010-09-14T09:52:35.445+01:00Sounds like re-targeting of some kind.
There'...Sounds like re-targeting of some kind. <br /><br />There's a trend recently of far too many retailers starting re-targeting programs without understanding it's role. <br /><br />Many don't care because on paper the returns attributed to re-targeting ads outweigh any concerns and they don't care about any ad impression wastage because they are only paying for the ads on a cost per click or cost per acquisition model.FletchtheMonkeyhttp://twitter.com/fletchthemonkeynoreply@blogger.com