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Showing posts from October, 2024

The Science Museum goes large

To the south of Swindon, just outside the village of Wroughton (where my daughters went to school) is what's now rather grandly known as the Science and Innovation Park . This huge 540 acre site houses the Science Museum's store facility. It's also home to the museum's amazing library, where I can be seen telling the (then) BBC's Robert Peston about quantum theory - and acted as a track for the TV show Grand Tour before it stopped being a Top Gear lookalike. Last Tuesday, I was honoured to be invited to the unveiling of the new Hawking Building a massive store housing over 300,000 items from the huge to the tiny. The scale of the building is remarkable - it really does look like one of those CGI, bigger than anything you can really imagine, store houses you see in movies. But this is for real. Walking round is quite an experience. Unlike a modern, carefully curated museum, this is a wonderful jumble, where you might find a Dalek lurking near a submarine alongside

Word of mouth goes global revisited

REVISIT SERIES -  An edited post from October 2009 Some of the old posts I'm revisiting are merely still interesting (hopefully), but I was surprised to see as far back as 2009 that the impact of social media on the spread of news and views was already clear, even if I perhaps underplayed the negatives. It's also notable as I had totally forgotten about this story in writing my new book,   Brainjacking , out next month, which very much picks up on the way the ability of storytelling to inform, influence and manipulate has been amplified by technology, from writing through to AI. There has been much comment  and complaint  in the electronic world as a result of  Jan Moir's unpleasant Daily Mail article  about the death of  Stephen Gately . What I found most fascinating was how out of touch Moir was in her response to the wave of complaint that surged around the internet like a tsunami. She described this as a 'heavily orchestrated internet campaign.' This shows a mag

The best advice I got as a newly published author

When I wrote my first popular science book, Light Years , I got some lovely reviews - and one or two stinkers. I asked my editor if I should respond to the negative remarks. She said 'Definitely not - unless the review contains something that's factually untrue, you only do yourself damage by attempting to put straight what is, in the end, an opinion.' This is an attitude I've stuck with through thick and thin. Since then I have also reviewed many hundreds of books. I have only twice had an author or publisher kick back against a negative review. One was of an adult colouring book (a genre, I confess, I detest - I ought to stress I didn't ask for a review copy, I was sent it unsolicited), where the author felt that, as an author myself, I was letting the side down - we've all got to earn a living. I did, as a result, remove my review from Amazon. The other has just happened - and the response was not just a moan. Either an author or the publisher put in a DMCA