One of the most damaging things science communication can do is exaggerate the implications of a scientific paper, theory or discovery - it happens all the time and I find it infuriating. Sometimes this hype is so bad that it's almost funny. My favourite remains the 2013 'Scientists Finally Invent Real, Working Lightsabers' from the Guardian - I just love that 'finally', as if saying 'scientists what have you been doing all this time?', but the reality was a couple of photons had been made to briefly interact in a Bose Einstein condensate. Mostly, though, these headlines are cringe-making, scientific clickbait of the worst kind. Some of this comes from publications - I had to stop reading New Scientist because I got so fed up with their exaggerated headlines - some from university press offices, desperate to justify funding, and some from scientists themselves, because they are only human, and some enjoy being in the limelight. But all such hype damages trus...