I got a press release the other day which put across a sensible message that people often don't understand what recycling symbols on packaging mean. The sponsors of the survey SaveOnEnergy asked 2,300 people the meaning of various recycling symbols - the infographic shows their results. The percentages are interesting, though not really surprising, apart perhaps from 88% not able to understand the aluminium one. (I certainly had no clue about the financial contribution one.) So far, so good. But the headline of the press release blares Brits Are Spending 54 Hours A YEAR Trying to Recycle . What? Where did that number come from? We are also told that 'Brits can spend up to 14.2 hours a year searching for a recycling symbol and its meaning, before deciding to give up'. Really? The press release gives the following methodology (and full marks to them for telling us what it was - many don't): 1. SaveOnEnergy averaged a ‘big shop’ every 2.5 weeks, with 60 items brought...