This book has turned out to be very different from the one I originally intended to write. The reality of what has happened in this field is at odds with the glossy marketing that refers to it (or, for that matter, practically every book that has been written about it). This lack of following expectation is not a bad thing. Talk to any scientist, and they will tell you that science gets interesting when the world does not behave the way we expect it to. Based on this metric, biomimetics and its implications for our understanding of the use of naturally inspired science and technology in new products and design is very interesting indeed.
Rather than tell you why I think it's wonderful (perhaps with a touch of bias), here's what Publishers Weekly had to say:
In this illuminating study, science writer Clegg investigates how scientists and engineers take inspiration from nature. Highlighting inventions modelled on natural structures and processes, he tells how Swiss engineer George de Mestral got the idea for Velcro from the burrs stuck to his dog’s fur; University of Akron graduate student Arnob Banik created tire treads modelled on the toe pads of tree frogs; and Dutch microbiologist Hendrik Jonkers developed a concrete mix featuring calcium carbonate–producing bacteria capable of filling cracks. Clegg also explores less successful attempts to harness the power of nature and details how Mercedes designed a bulky concept car resembling the build of a box fish, only to realise that “most of the fish’s excellent ability to change direction and dart around came not from its shape... but from the unusual operation of its fins.” Clegg is careful not to overhype biomimetic products (he expresses skepticism toward the claim of the Japanese company Teijin that its Morphotex fabric—which, like peacock tail feathers, gets its colour from how its texture refracts light, rather than from pigmentation—somehow reduces textile waste), but he remains optimistic that the future might hold self-healing iPhone screens and greener energy production. Jam-packed with fascinating ideas, this is a treat for pop science readers.
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