Obvious in Hindsight - Bradley Tusk ***(*)

The premise of this novel is excellent - it's a cross between House of Cards and The Circle. A tech company is attempting to get its flying cars off the ground (both literally and metaphorically). The company's erratic CEO has brought in a political lobbying company, because it's no easy job to get permission for flying cars in the skies of a city (their initial targets are New York, Los Angeles and Austin). Meanwhile it's also no easy job to get the car to fly safely at all.

Bradley Tusk - who has been both a political operator and a venture capitalist, so has an ideal background - brings to the fore the two people at the top of the lobbyists - the ruthless Nick and his number two, Lisa (arguably the main protagonist), Susan the CEO, and her chief engineer, Yevgeny. They join a large cast of characters from FBI agents to corrupt city mayors and union bosses. Tusk also gives a very cynical (but probably accurate) picture of the totally self-serving nature of US politics.

It's a great storyline, even if it does verge more into Tom Sharpe territory later on (more on that in a moment). And I enjoyed reading it. I'd definitely give it four stars for the ideas. But it could have been better. Tusk's writing style isn't particularly engaging. We get too many characters thrown at us, without the space  to develop (or even, occasionally, to keep track of who is who). And the dramatic tension isn't particularly well handled. It's not really a page turner. 

In case you aren't familiar with Tom Sharpe, he was a British satirical novelist who particularly took on academia (both new universities and Cambridge), using sledgehammer-unsubtle farcical situations. What I really wanted Obvious in Hindsight to be (what is that title about?) was a sizzling political thriller, like House of Cards, with the added fun of the dodgy goings on of the tech billionaires (hence my reference to The Circle). And there are bits where this happens. But, presumably in an attempt to add humour, we also get deeply farcical elements, such as FBI agents (one of whom is obsessed with disgusting sounding eating contests) operating from a kosher Mexican Korean food truck - and then there is the public test of the flying car where the passenger is a steer (a bullock in English English) that also happens to be the mascot of a college football team. What could possibly go wrong?

It was so close to being a really good book that I genuinely do recommend giving it a go - but it should have had more of an editorial steer (not a bullock). 

See all of Brian's online articles or subscribe to a weekly digest for free here

You can buy Obvious in Hindsight from Amazon.co.uk and Amazon.com

Using these links earns us commission at no cost to you