|This is beige. This is what you get|
if you put 'Beige' into a search engine.
I recently wanted to get some PR information for a client of the Borkowski agency. I emailed my latest contact there - only to have the email bounce. No surprise. I looked up their website borkowski.co.uk - it wasn't there, but there was a PR agency at the bizarre address borkowski.do (apparently just so they can have the slogan 'No one can do what Borkowski do') - what the heck, I rang them, but no they don't handle the client I want - the client is now with Beige.
Now, this is something that happens as well - clients change agencies, and usually the PR companies are quite nice about passing you on. But I picked up on a certain vibe about Borkowski and Beige that made me go back to the search engine and discover that Beige had been set up after a nasty bust-up between Borkowski founder Mark Borkowski (with whom I recently appeared on Litopia After Dark) and the rest of the management. Mark took his name, and the agency left behind rebranded as Beige.
But here's the thing. They aren't Beige PR, they proudly say, they are just Beige. Well, that's all very well, but try putting Beige into a search engine. It doesn't tell you anything about PR agencies. Try Beige PR? Well, no, because they aren't called Beige PR etc. etc. Eventually, after reading half a dozen articles about the split between Borkowski and Beige I found an article with the Beige email address format, which led me (hurray) to their web address, which is beigelondon.com, in case you are interested.
I don't know about you, but I think the most obvious requirement for a PR company is to be easy to get in touch with. Journalists are lazy people. They can't be bothered to spend half the afternoon on a treasure hunt, trying to find an agency's website. Come on guys. Swallow your designer creative pride. Make sure Beige PR finds you, because Beige certainly doesn't.