Friday, 29 August 2014
Psychological marketing of an aerosol
It's not that it is made to look like, I don't know, a deodorant. (Best not to get those confused.) It does look like an air freshener. But here's the thing. We all know that aerosols are evil and environmentally unfriendly. Admittedly not as much so since they took out the ozone layer killers, but anyone with an environmental conscience looks at an aerosol with severe doubts. So the good thing is that some products can be bought with a reliable, old fashioned, pump spray. Instead of dubious gasses doing the propelling, your hand does.
However, what's interesting about this Febreze can is that though it appears to have one of those eco-joyous pump jobs, it's actually a perfectly ordinary gas-powered aerosol under the hood. Now it may be that the manufacturer is totally innocent in this and just thought it looked funky. But do we really believe that, children? Hands up who does... and please re-take Marketing 101.
This has been a Green Heretic production