Note that the books themselves could be brilliant... or not. But a poor press release is unlikely to generate many reviews. Names will be omitted to protect the innocent and guilty alike.
I suspect the problems are fairly self-evident, but just in case here's a few key pointers to look out for:
- Who is celebrating this book?
- Science fiction and fantasy are not the same thing. Make up your mind which it is.
- I seriously doubt anyone is going to see the world in an entirely new light after reading it.
- Should it be a surprise that Thera and Arthe are anagrams of Earth?
- After some pretty grandiose claims, 'Will his side win?' seems a trifle limp for a cliff-hanger.
- Early five star reviews usually mean friends and relations.
- Are any authors reading this chomping at the bit so far? Does the writer know what 'chomping at the bit' means?
- Is it really possible to combine 'a heavy dose of fact' with fantasy?
[Title]: Celebrated Sci-Fi Fantasy Epic Hailed a “Melting Pot of Science, Fantasy & Adventure”
X Y’s [Title], volume one of [Series Title], fuses science fiction and fact in a way that will force readers to see the world around them in an entirely new light. Meet The Keepers from Thera, who have responsibility to keep a balance between the interconnected relationships of Earth, Thera and Arthe, where good and evil fiercely battle to prevail. Then there’s Michael Stone, Keeper of [Title], a man who represents and stands for everything that is good. But will his side win? Find out in a new adventure that is already scoring five-star reviews.
FOR IMMEDIATE RELEASE
United Kingdom – While many new fantasy authors vanish from the scene as quickly as they appeared, those able to carve out their own, wholly-unique new approach to the genre are the ones leaving authors chomping at the bit, and rapidly adding themselves to the bestseller lists. X Y is one such maverick, choosing to buck all trends by melding science fiction and fantasy with a heavy dose of fact.