New Scientist, when I noticed this advert for 'New Scientist Connect'. Yes, now scientists have their own dating site where lovers of geeks and nerds can browse for a hot postdoc (with or without marshmallows).
I first became aware of this kind of thing a while ago when Classic FM started advertising a service called something like classic duets. (Geddit? Duets, classical music? Oh, for goodness sake.) I suspect they got too many complaints from people who thought it was a site to listen to, well, classical duets, not a dating site. But now it goes from strength to strength as Classic FM Romance.(It's interesting that the URL format of the two sites is similar. Surely it couldn't be the same company behind them?!)
I suppose the concept has some merits. You would know you had an interest in common. Or maybe not. Perhaps on the 'opposites attract' theory, New Scientist Connect is mostly browsed by beauty therapists and professional footballers.
It does make me wonder whether there also sites for, say, traffic wardens to get together (after all, who else could love them), or the Dawkins GeneSplice site where aggressive atheists can spend their time slagging off everyone else. And for that matter I also wonder who designed this ad, and really thought that someone dressed as Biggles, running across snow carrying a toy plane typified an attractive scientist...