A not very popular science writer at work I write in a genre that's usually labelled "popular science" to distinguish it from the real academic stuff. In a recent Scientific American , the excellent Michael Shermer writes that popular science writing is often esteemed less than technical writing, and that he considers it very narrow and naive to regard anything other than peer reviewed papers as "mere popularization." I must admit, I've always had a bit of inverted view, thinking that, at least from a quality of writing viewpoint, most science writing other than popular science is pretty unreadable. (Someone has to stick up for the poor science writers.) Yet enthusiastic though I am about popular science, I feel a little nervous about that word "popular." Reading about celebrities like Ms Hilton is popular [ 2012 note - of course celebrities come and go - if I was writing this now I suppose it would someone from TOWIE or Pippa Middleton ],...