|BAD - the box appears half way through a|
sentence. When do you read it?
Boxes work fine in magazines, newspapers (or blogs). They are also okay in a book that treats each two page spread as a separate entity. But the problem comes when you have a normal book where the text flows from page to page. At what point do you stop to read the box? You want there to be a natural break at the start or the end of the page, but there often isn't one. You may well have to stop reading the main text half way through a sentence to take a look at the box. Or alternatively ignore the box altogether.
|GOOD - inline box. Positioned between|
paragraphs. Reads with the flow of the book
So please, publishers - have a heart. It's fine to have an in-line box that reads through with the main text. It's fine to have boxes on double page spreads, where the main text has a clear beginning and end without having to turn the page. But please don't impose boxes on us in a normally flowing book.
It doesn't work, it's nasty and it achieves nothing.