This week they have excelled themselves. Let's see if you can spot the subtle difference between the headline and what appears after the first few paragraphs in the body text.
Here's the headline:
That sounds pretty definite, doesn't it. 'On collision course' in my book means 'is going to hit unless we take evasive action', which is pretty difficult to do when 'we' is the Earth.
But get through the first effusive paragraphs (by which time, apparently over half readers have stopped reading) and we get these two quotes:
Detlef Koschny, head of the near-earth object segment at the European Space Agency, said: "There is a one in a million chance that it could hit us.
NASA's Asteroid Watch said there is no chance the asteroid will hit EarthRi-i-i-ght. That's pretty conclusive, then. It's clearly on a collision course.