|Got the hat. Time to feed the pigs...|
Many farmers have had to diversify. These days, with a relatively small farm, it's difficult to make a living from agriculture alone. So, for example, some good friends of mine who farm cattle now also have a successful microlight airfield and skydiving school operating from their farmland.
When I was running a creativity session for the CIME Project in Wales the other day, I came across another example of diversification at its best from a farmer. In this case he's selling things on eBay. Specifically he's apparently now one of the country's biggest seller of top hats. This, was, I hasten to add, not one of your gentleman farmer types, all Barbour and Range Rover, but a proper, hands dirty farmer.
More than that he imports and sells hat adjusters - on the whole these hats don't fit very well. A cheap little plastic add-on makes for a perfect snug top hat. And apparently sales of them are booming. They're more popular than ever for weddings and such.
I thought this was wonderful. The need to diversify coupled with real imagination coming up with something highly unlikely but profitable. A lot of our businesses could learn a thing or two from farmers.
Image from Wikipedia